Your whole year-end campaign, planned and written for you
It's the same campaign I've successfully run with multiple nonprofits, ready for you to fill in and launch.
- 14emails, already written
- 37social posts covering all of December
- 5-weekgame plan that tells you what to do
The kit is closed until next year. Join the list to be the first to know when it opens again.
You're on the waitlist!
I'll email you the moment the kit opens, so keep an eye on your inbox. Waitlist members get first access at the lowest price, along with The Nonprofit Email Swipe File free.
Follow along on InstagramThe whole campaign, already planned and written
This is the same campaign I've successfully run with multiple nonprofits. The timing, the order of every email, what to post each day, and the strategy behind all of it are worked out and written down. What's left for you is filling in your own stories, your numbers, and your name.
Every email your campaign needs, with subject lines, preview text, and a note on why each one works.
One for every day from Giving Tuesday to New Year's Day, with a caption to fill in and tips for filming it.
Exactly what to do each week before launch, so nothing sneaks up on you.
Copy, paste, fill in your blanks, and go. Plus 14 designed PDFs and a tracker spreadsheet.
You're on the waitlist!
I'll email you the moment the kit opens, so keep an eye on your inbox. Waitlist members get first access at the lowest price, along with The Nonprofit Email Swipe File free.
Follow along on InstagramEight folders with everything you need from October to January
Open the zip and you'll find every piece of your campaign already sorted into the order you'll use it, from the first planning page in October to the last thank-you in January.
Start Here
A big-picture overview with a full example, and a five-week game plan with the key dates for the next three years.
Plan Your Campaign
A planning guide and a campaign planner that answers every blank in the kit, plus a week-by-week timeline checklist.
The Match
A phone script, a request letter, a January report for your partner, and a backup plan if nobody says yes.
Audiences
Who to tag in your email tool and the opening line for each group, so every email feels personal.
The Emails
Fourteen emails, written and ready to paste in, from the first one to your January results.
Social Media
Thirty-seven posts covering every day from Giving Tuesday to New Year's Day, with a caption and filming tips for each.
Partner Kit
Ready-to-share materials for the churches, businesses, and partners who want to help spread the word.
After the Campaign
A thank-you call script, handwritten notes, a debrief worksheet, and a tracker spreadsheet that does the math for you.
Here's the email that kicks it all off
Every email comes with subject lines, preview text, and a short note on why it works. Fill in the highlighted blanks with your own details, most of which come straight from the planner you complete in your first week, and the email is ready to send.
Dear [First Name],
It's Giving Tuesday, and [Campaign Name] starts right now.
Thanks to [Match Partner], every gift made today is matched dollar for dollar, up to [Match Amount]. That means [Unit Cost] becomes [Unit Cost doubled], which provides two [Unit].
Double my gift →
[Two sentences about the moment your work begins, like the first time someone walks through your door or sends you a text asking for help.]
Thank you,
[Your Name]
P.S. If you've been meaning to give to [Organization], today is a wonderful day to do it, because your gift goes twice as far.
You're on the waitlist!
I'll email you the moment the kit opens, so keep an eye on your inbox. Waitlist members get first access at the lowest price, along with The Nonprofit Email Swipe File free.
Follow along on Instagram- You're a small nonprofit and year-end is your biggest giving season
- You want to do more than send one email on Giving Tuesday, but you don't have time to plan a month from scratch
- You'd rather fill in blanks than stare at a blank page
- You want a campaign that builds lasting relationships with your donors
- You already have a development team that plans your year-end campaign
- You're looking for a donation platform or email tool, since this is the plan and the writing that go inside them
- You can't give it about five weeks of prep before Giving Tuesday
Everything happens on a schedule that leaves you plenty of time
- Now through October 19Join the waitlist for first access and the lowest price.
- Tuesday, October 20Waitlist early access for 24 hours, at $67 with both bonuses.
- Wednesday, October 21 to Monday, October 26Open to everyone at $97, and then it closes until next year.
- Week of October 26Your five weeks of prep begin, with the game plan walking you through each week.
- Tuesday, December 1Giving Tuesday, and your campaign launches.
You're on the waitlist!
I'll email you the moment the kit opens, so keep an eye on your inbox. Waitlist members get first access at the lowest price, along with The Nonprofit Email Swipe File free.
Follow along on InstagramWhat people ask before they join
What do I get when I join the waitlist?
You'll get first access to the kit on October 20, a day before everyone else, at $67 instead of $97. If you buy that day, The Nonprofit Email Swipe File (a $29 value) is included free, and the first twenty-five people also get a call with me. I'll email you a week before the cart opens, the day before, and the morning of, so you won't miss it.
When do I get the bonuses?
If you buy during waitlist early access on October 20, you can download the kit and The Nonprofit Email Swipe File (a $29 value, free for early buyers) the moment you check out. If you're one of the first twenty-five people who purchase on launch day, you'll get an email from me after you buy so we can schedule your call for a time that works for you. I'll help you with any questions about the campaign or the best way to adapt it for your situation, whenever that would be most helpful.
What if we don't have a building?
The kit is built for you too. The example in the kit is a tutoring nonprofit that meets students at coffee shops and over video calls, and anything that assumes a physical space comes with a suggestion for what to do instead.
We've never run a year-end campaign. Is this too much?
This was made with you in mind. You get a five-week plan that tells you exactly what to do each week, and most of that time is spent filling in blanks rather than writing. In December, plan on about thirty minutes a day to post, update your count, and thank the people who give.
Will it work with our email tool and donation page?
Yes. These are written emails and posts that you paste into whatever you already use, whether that's MailerLite, Mailchimp, Constant Contact, Bloomerang, or something else. Any giving page works, and the guide shows you how to set up a simple progress bar if yours doesn't have one.
Can we use it again next year?
Yes, it's yours to keep and reuse. The kit includes the key dates for 2026, 2027, and 2028, so you can run it again without redoing the calendar.
Can I get a refund?
It's a digital download, so all sales are final. If a file is broken or something doesn't make sense, reply to your receipt and I'll personally make it right.
Be first in line next year
Join the listQuestions? Email info@chase-douglas.com and I'll write back personally.
I'm Chase Douglas. I've spent fifteen years in marketing, web, and design, and these days I help nonprofits stop guessing at their marketing. This is the same campaign I've successfully run with multiple nonprofits, and I turned it into a kit because nearly every small organization I talk to wants a real year-end plan and doesn't have the time to build one from scratch.