Every email your nonprofit needs this year, already written for you
Sixty-five emails in twelve folders, each one with a guide, a checklist, and an editable Word doc. All you have to do is open a folder, fill in the blanks with your own story, and hit send.
Sixty-five emails in twelve folders, one for every moment that matters
The Welcome Series
The three emails that turn a new subscriber into a donor, plus a welcome for churches and volunteers and a gentle day-ten follow-up.
Monthly Story Emails
Story emails that keep your donors close between asks, plus a one-question email your readers will actually answer and a letter from your director.
Campaign Appeals
The full campaign from the early teaser to the last-day email, plus extras for getting a match, announcing it, following up, and telling people honestly when you're behind.
Thank-You & Stewardship
Thank-yous for every kind of donor, a 90-second call script, three handwritten notes, and results emails for donors and for the people who didn't give. This is the folder that keeps donors coming back.
Lapsed Donor Win-Back
A warm way to reconnect with people who gave before, without any guilt.
Monthly Giving
Everything you need to launch a monthly giving program, including an ask written in a donor's own words and a late-January invitation, plus a friendly note for failed payments.
Year-End
Nine emails from early November through December 31, including a Giving Tuesday preview and a story that continues into the final week, on a calendar you can reuse every year.
Events
Everything from the save the date to the final reminder, plus the recap email that almost everyone forgets to send.
Volunteers
Emails to recruit volunteers for a specific role, confirm and remind them, thank them after their first shift, and share where you need help each month.
The Newsletter
A simple three-part newsletter you can write in about an hour, plus a short update for the busy months.
Subject Lines & Extras
Seventy-one subject lines organized by type, plus preheader ideas, P.S. examples, a sending guide, a correction email, and a check-in for people who stopped opening.
Rapid Response
A one-page plan and two emails for the day something urgent happens, so you can respond the same day with a clear, honest ask.
- A short guide: when to send it, why it works, what to avoid
- A checklist you run before you hit send
- A worksheet where one actually helps
- The templates as a designed PDF
- The same templates as an editable Word doc
Here's the thank-you email from folder 04
It's short and warm, it comes from a real person, and it tells the donor exactly what their gift is doing. In my experience, very few organizations send an email like this, which is exactly why donors remember it when they get one. Every email in the file comes with three subject line options, the full text with your blanks highlighted, and a short note on why it's written the way it is.
Hi [First Name],
Thank you so much for your gift of [Amount]. I saw it come through [today/yesterday], and I wanted to reach out personally to let you know how grateful we are.
Your gift is going to [Impact]. [One sentence making it concrete, like the name of someone it helps, a date, or a place.] It's generous people like you who make that possible, and I don't ever want to take that for granted.
With gratitude,
[Your Name]
[Your Title], [Organization]
P.S. If you ever want to see more details on the impact that your donation is having, just reply to this email and I would be glad to tell you.
- You run marketing for a nonprofit, church, or cause, and it's probably one of about six jobs you're juggling
- Your list gets a newsletter every once in a while and a receipt when someone gives, and honestly that is about it
- You would send more if you didn't have to start every single email from a blank page
- You'd rather have the emails written and ready to send than take another course about writing them
- You already have a development team writing all of this for you
- You're looking for an email tool, since this is the writing that goes inside one
- You're hoping for a magic subject line. I promise there isn't one, but there is a good structure, and that's what you'll find in here
Bringing back one lapsed donor pays for this, and one new monthly donor pays for it every month
Send folder 05 to the people who gave two years ago and stopped, and a few of them will come back. Send folder 06 and a few one-time donors will become monthly donors. Either one of those would cover the $29 in the first week, and everything after that is money you weren't raising before.
What people ask before they buy
Will it work with my email tool?
Yes! These are written emails that you paste into whatever tool you already use, whether that's MailerLite, Mailchimp, Constant Contact, Flodesk, or even Gmail. I show MailerLite in the guides because it is what I run for myself and for the organizations I work with.
What exactly do I get?
A zip file with 12 folders. Each has a guide PDF, a checklist PDF, a worksheet PDF where it helps, the templates as a designed PDF, and the same templates as a Word document you can edit. That's 47 PDFs and 13 Word docs in total, including a Start Here guide and a master pre-send checklist.
Is this for churches too?
Yes. The welcome series has a newcomer version, the volunteer folder is built for ministries as much as nonprofits, and every email works with "congregation" swapped in for "donors." If you're a church, you'll use every folder except maybe the year-end one, and honestly, you should use that one too.
I'm not a writer. Will these sound like me?
That's exactly who I wrote them for. Every email already has the structure done and the hard sentences written. You replace the highlighted brackets with your names, your numbers, and your story, and then you read it out loud. If a line doesn't sound like you, change it! The order of each email is what does most of the work, so you can reword as much as you like.
What if I already have some of these?
Then you will use it to fix the ones you have. Most organizations I work with have a welcome email and a donation receipt, which is two out of the sixty-five in here. The ones they do have usually ask for money in the very first email, which the guide will talk you out of in about a paragraph.
Can I get a refund?
It is a digital download, so all sales are final. But if a file is broken or something in it doesn't make sense, reply to your receipt and I will personally make it right. You have my word on that.
Skip the blank page and send the email you've been meaning to write
Secure checkout through Stripe. Download link on the next page. Questions? info@chase-douglas.com
I'm Chase Douglas. I've spent fifteen years in marketing, web, and design, and the last stretch of it helping nonprofits stop guessing. These are the same emails I write for the organizations I work with, and I put them together here so you can use them too.