Free template + guide

Stop the random acts of marketing. Put the whole plan on one page.

If you are posting everywhere, sending the newsletter, planning the event, and still not sure any of it is actually working, I want you to hear this: you don't have a marketing problem. You have a clarity problem. I have watched it at hundreds of nonprofits, and the fix is simpler than you think. This guide walks you through the five decisions that matter, and you finish with your entire strategy on one page you can tape above your desk. Simple, but strategic marketing.

• The one-page plan itself: one goal, the people who can make it happen, one message, the few things you will actually do, and how you will know it is working
• A completely filled-in example from a small tutoring nonprofit, so you are never staring at a blank page wondering what good looks like
• The four jobs of nonprofit marketing, Discover, Capture, Build and Ask, with a quick diagnostic to find which one of yours is broken
• My plain-English walkthrough of every section, including the goals that work and the ones that only sound like they do
• A "stop doing" list and a ten-minute quarterly check-in, so the plan is still alive and working for you in June, not just in January